Production process shows dearth of transparency at agencies. The ANA says marketers need to step up monitoring. Ana.net October 27th, 2017 http://www.ana.net
Transparency is Missing From The Media Production Process
The Aftermath
A major report on media transparency has forced advertisers to face an inconvenient truth. So, what were its findings, and what comes next? Association of National Advertisers August 2016
Brand Safety Issue Vexes Marketers
Digital platforms fall under scrutiny as ads appear near objectionable content. Ana.net May 12th, 2017 http://www.ana.net
Enterprise Benchmarks
A series of four white papers for Enterprise Appalachia and Inc. Magazine focusing on entrepreneurial startups. Topics include: "Finding Funding," "Building Your Knowledge Base," and "Expanding your Market Reach." Enterprise Appalachia Paper 2 Enterprise Appalachia Paper 3
B-to-B Programmatic Challenges
To achieve marketing goals more quickly in a fast-paced business world, B-to-B Marketers are increasingly turning to agile marketing. Before rushing in, here’s what you need to know. Association of National Advertisers Fall 2016
