How to apply insights to stand out in a sea of sameness.
The Mx Group
Summer, 2019
Category Archives: Work
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What Marketers Need to Know to Prepare for the GDPR
An oncoming storm of EU privacy regulations set to take effect May 25 may have major implications for U.S.-based companies
Ana.net
February 23rd, 2018
www.ana.net -
Getting Their Heads in the Cloud
Small and mid-sized businesses slowly
seeing value of cloud-based solutions
Ana.net
February 8th, 2018
www.ana.net
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Expectations Rising for B-to-B E-commerce
Companies are responding to customer demands– and the growing threat from wholesaler sites.
Ana.net
November 2nd, 2017
www.ana.net -
Transparency is Missing From The Media Production Process
Production process shows dearth of transparency at agencies. The ANA says marketers need to step up monitoring.
Ana.net
October 27th, 2017
www.ana.net
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The Aftermath
A major report on media transparency has forced advertisers to face an inconvenient truth. So, what were its findings, and what comes next?
Association of National Advertisers
August 2016 -
Brand Safety Issue Vexes Marketers
Digital platforms fall under scrutiny as ads appear near objectionable content.
Ana.net
May 12th, 2017
www.ana.net
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Enterprise Benchmarks
A series of four white papers for Enterprise Appalachia and Inc. Magazine focusing on entrepreneurial startups. Topics include: “Finding Funding,” “Building Your Knowledge Base,” and “Expanding your Market Reach.” -
B-to-B Programmatic Challenges
Accessing the audience is different, but KPI’s are the same.
Ana.net
March 15th, 2017
www.ana.net
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Planting the Seeds of Success
As director of national multicultural and field marketing for the West at Dunkin’ Brands, Xavier Turpin has instilled a cross-cultural mindset across the organization.
June 2017
portada-online
www.ana.net -
Making Total Marketing Mainstream
From Toyota to Clorox to Wells Fargo, many big brands are realizing the business benefits of the total marketing approach to marketing communications
June 2017
portada-online
www.ana.net
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Brand Activism
Should brands get political?
Ana.net
March 14th, 2017
www.ana.net -
Speed Racers
To achieve marketing goals more quickly in a fast-paced business world, B-to-B Marketers are increasingly turning to agile marketing. Before rushing in, here’s what you need to know.
Association of National Advertisers
Fall 2016
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The Aftermath
A major report on media transparency has forced advertisers to face an inconvenient truth. So, what were its findings, and what comes next?
Association of National Advertisers
August 2016 -
Fraudsters, Liars and Cheats
The fraud-related dangers marketers
face in the digital age and what’s
being done to squash it.
ANA Magazine
Spring 2015
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Viewable Impressions
The new currency of digital
marketing measurement.
ANA Magazine
Spring 2014 -
It Works for Us
Creating a business to showcase
a software product.
Creative Business
Spring 2014
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It Works for Us
Creating a business to showcase
a software product.
Creative Business
Spring 2014 -
Get Real- About Real-Time Marketing
A new way to build your brand
and make it more relevant.
Ana Magazine
Winter 2014
