Beauty may be in the eye of the
beholder, but the the talent
that creates it can be found in
the hands of people in fields as
disparate as food merchandising
and jewelry design.
Creative Living
Spring 2013
Category Archives: Business
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Take Your Pick
While marketers continue to rely on traditional
focus groups for qualitative research, new
alternatives are bursting onto the sceneANA Magazine
Spring 2013
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Our House
How can financial planners help
those with three generations living at home?
Financial Advisor Magazine
October 2012 -
Mining the Depths of Digital
An unprecedented volume of
data and the technologies that
allow marketers to use it are
driving major breakthroughs
in digital marketing
ANA Magazine
October 2012
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5 Ways to Finish Strong in 2012
The last quarter offers ripe opportunities for maximizing brand value and equity
ANA Magazine
August 2012 -
Second Half
There are second acts in American business
Creative Living
Fall 2012
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Up For The Task
Lordstown workers are excited to
build the next generation of small cars
UAW-GM People
Winter 2003 -
Safety First
Safety First
Corporate counterterrorism presents both complex
challenges and surprising opportunities.
UK & USA
Spring 2004
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A Faster Path to Profit
Low overhead and outsourcing let independents
profit from fields the majors left behind
Cano Energy Pipeline
Fall 2003 -
Stuck in the Middle
Advisor Rick Tonkinson is making his bones
focusing on middle-class clients.
Financial Advisor Magazine
April 2011
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Day of Reckoning
Fee-based advisors should benefit when 401(k)
participants soon find out the cost of their plans
Financial Advisor Magazine
May 2012 -
White Paper: Maximizing CEO Effectiveness
How to allocate time in a growth-oriented environment
Bank of America
September 2011
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Marketing Maestro
At Bank of America, Ann Saunders is orchestrating
a “symphony” approach to marketing
ANA Advertiser
April 2009 -
Extend Your Reach
To meet the increasing demands of national advertisers,
print media companies are creating cross-platform
marketing solutions that deliver value and measurable results.
The Advertiser
June 2008
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Wheel Works
Riding the ups and downs of the
bicycle manufacturing business
Creative Living
Fall 2008 -
Sky’s the Limit
With the launch of a new global branding campaign,
CMO Tom Haas hopes to take venerable Siemens to new heights.
The Advertiser
February 2008
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Fresh Thinking
Subway CMO Tony Pace relies on thematic brand
messaging to get the most from his marketing budget
ANA Magazine
March 2010 -
Formula (for) Success
Scott Remy has been at the vanguard of positioning
Nestlé as the leader in health-concious products.
ANA Magazine
June 2010
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The Lessons of Enron
Alumni and faculty assess the legal
and ethical issues surrounding the scandal
The University of Miami School of Business
Spring 2002 -
Wonder Women
At World Wrestling Entertainment, women are a driving force behind the company’s success.
Continental Magazine
January 2010
